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Last Updated: May 11, 2010 - 1:21:48 PM


New Product: Bamboo Yoga

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Chiva-Som's commitment to improving the environment continues with a new range of yoga clothing called Bamboo Yoga, in which all fabrics are made from bamboo. This is a wonderful eco-friendly material that also breathes well, making it perfect to wear for exercise. Its natural properties are so timely it is referred to as a '21st century textile'.

Bamboo has so many advantages. For instance, as it grows it absorbs nearly five times more greenhouse gases than an equivalent genus of tree, and also produces 35% more oxygen. Its roots reduce rain run-off, so it improves the watershed, and it helps restore the vital elements of soil by removing toxins, due to its high consumption of nitrogen.

Bamboo is also the fastest growing natural plant on earth, which makes it an efficient renewable resource. You can harvest it and replace it with virtually no impact on the environment. And as grows in extreme conditions, able to withstand both heavy rainfall and extreme droughts, you can plant it in a wide variety of environments.

Even the manufacturing process is a winner. Bamboo is easier to dye than conventional fabrics, requiring less water and no harsh chemicals. With Bamboo Yoga, you can exercise in total comfort and help fight global warming at the same time.

For more information please contact the Boutique at boutique@chivasom.com.

www.chivasom.com
+66(0)3253 6536
reserv@chivasom.com



May 11, 2010 - 1:21:11 PM
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